BRANDING / Primary Logo for Lady Justice Initiative.
Reversed logo used in website.
Alternate horizontal logo for Lady Justice Initiative.
Branded Signature blocks for email.
Brand guide: page demonstrating do's and don'ts for logo usage.
Brand Guide: page explaining rationale behind graphics.
Brand Guide: page explaining typeface selection for logo.
Brand Guide: page presenting color palette.
The LJI logo is used as the badge in their LinkedIn profile.
Branding for a social finance civic organization.
Client Need
Lady Justice Initiative (LJI) is a global civic organization focused on social finance, access to justice, and gender equality. The organization needed a brand to demonstrate energy, innovation, and seriousness. The client requested that a photograph of a specific statue be incorporated into the logo.
Design Solution / Graphic
Sculptor Bernard "Poco" Frazier created the marble statue, ‘Justice’. The sculpture depicts a new embodiment of what justice looks like. A female figure is crouched as she releases a Prairie Falcon, signifying swift justice. Silhouettes were produced from selected photographs by Emma Highfill.
The brand was applied to the LJI website, social media, email signature block, and letterhead.
Typography
For the brand name typography, a bold, condensed sans serif font was chosen to impart the concepts of authority, solidarity, and justice.
Color Palette
Spring Green, the primary brand color, represents new beginnings and growth. Sea Glass, a secondary color, evokes the fluidity of the sea and transparency of glass which align with brand values. Lovely Grey, an additional color, is a warm presence to welcome clients and supporters.