Festival of the Arts 50th anniversary logo
Tote bags with the 50th anniversary logo
Exterior signage for 2024 Festival onsite
ADVERTISEMENT / Half page ad for the 2024 Stevens Point Area Visitors Guide.
Map of the event space at Artist & Fare, O'so Brewery
Festival of the Arts color logo, stacked lockup.
Previous brand and initial rebrand for the Festival.
Street banner printed on vinyl
Logo with short stack text next to mark, featured on the website header.
Simplified mark.
Rebranding for a beloved regional arts festival.
Client Need
A long-standing arts festival required a rebrand to reignite excitement and to build recognition with a new audience. In 2024, a secondary logo was commissioned to commemorate the 50th Anniversary.
Brand Concept
Honor the artisans, artists, and makers past and present in all traditional mediums. A brand to attract attention and build public excitement about regional art.
Design Solution / Graphic
The logo mark was designed to acknowledge the Art Brut architecture of the UW-Stevens Point Noel Fine Arts Center where the festival was held for many years. This monogram pays homage to Arts & Crafts practitioners who value quality craftsmanship.
Color Palette
In a nod to the original logo, cyan and magenta were embraced with the addition of a sunflower yellow and a young asparagus green.
The mission of the FOTA is to encourage art awareness, support working artists, and contribute to local art education.